In the satirical and uproarious tradition of The Producers, world-class funny man Gene Wilder makes a sleek transition from geek to sheik in a side-splitting attempt to win over the ladies and become The World's Greatest Lover. When Rudy Hickman (Wilder), a neurotic baker from Milwaukee, learns of a talent search run by studio mogul Adolph Zitz (Dom DeLuise, History of the World: Part 1) to find a new romantic leading man to rival the likes of original heartthrob Rudolph Valentino, he sets out to land the role of a lifetime. But as he gets drawn into the bright lights and heady distractions of Hollywood he not only loses his way but also his loving wife (Carol Kane, Annie Hall) to another man and must dig deep and use all of his charm to win back the love of his life.