If you own a small, local company or run a community-based organization, this is the book for you. It's likely that you don't have a communications person let alone a PR department and there's way that you can afford to pay a PR firm to help with media relations. If that's the case, this simple, easy to follow book will help you!
Tim Herrera has performed just about every job there is in the media field: television and radio news reporter and anchor, free-lance writer, newspaper columnist, and Communications Director for several state agencies in California. He currently serves as Communications Director for the Sacramento County Office of Education. He is the author of four other books on family and parenting related issues.