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Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls ( - Picture 1 of 1

Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls (Hardcover, 2007)

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Unless you have a good explanation of mass behaviour, you'll have little chance of altering it. "At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual.".