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A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon, Merry Baskin (Hardcover, 2007)
AU $67.94
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Stephen King was a genuinely original thinker. It was a structure that was copied by agencies around the world. Judie Lannon isa Marketing Communications and Research Consultant. She remains one of the leading lights behind the renaissance and expansion of the Account Planning Group (APG) both in the UK and overseas (UK Chairman 1998-2000).