For beginning and intermediate typography courses. A practical and hands-on approach. Designed for beginning design and typography students, this text assists students in understanding and demonstrating the basic principles of typography. Focused on intent and content, t affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background information-and designed itself to reflect good typographic design-it guides students systematically to the point where they can, t only understand but, demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.