In a time when companies are outsourcing abroad, Habitat International, a Tennessee-based carpet manufacturer, has managed to achieve superior levels of productivity at home, often two to three times greater than its competition. Habitat's business has grown ermously, with much of its new business coming from work outsourced to them by competitors who could t come close to matching its productivity. Habitat's secret: they hire the people one else will. At Habitat three of every four workers have a physical or mental disability. They earn rmal wages and are cross-trained on every job. They work harder, with less supervision, lower turver and an unparalleled level of loyalty. The challenges have been significant; the rewards extraordinary. This is Habitat's story. It's a powerful and moving tale of personal courage, deep commitment and challenging expectations. It's a story of success and personal triumph. It'll change the way you think about business . . . and the people around you.
Nancy Henderson Wurst has written for Family Circle, The New York Times, Parade, and Women's Day. She has won two Print Journalism Equality, Dignity, and Independence Awards from Easter Seals. She lives in Chattanooga, Tennessee. David Morris is the CEO of Habitat International. He lives in Chattanooga, Tennessee.