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A hands-on, practical book that offers parents the tools to alleviate the 'pestering' behaviour encouraged by marketers and advertisers. It also guides parents in helping their children think critically about the media messages that surround them on a daily basis. The problems seem to arise from two clear facts: young children today spend more time immersed in electronic media and are subjected to more targeted marketing than any generation before them. Some of the main issues parents share are: My kids want to spend hours in front of the TV. How do I teach them to manage their viewing? Supermarkets push cereals, poppers, chips and chocolate to our kids and I've stopped taking them with me because of the pestering! How do other parents cope? Sexualised images are everywhere! What are my kids learning from them, and how can I help them to question these messages? In response to such concerns, this book contains tried-and-true solutions (suitable for children aged from 2 to 12) gleaned from hundreds of parents, educators and psychologists to counter the blatant and hidden manipulation of children by advertisers and popular media.