Advertising: New Techniques for Visual Seduction by Uwe Stoklossa, Thomas Rempen (Paperback, 2010)

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By Uwe Stoklossa ISBN: 9780500289099. The second glance is key to successful communication. Images that pull the viewer up short and force them to look again are magical, and one of the indispensable tricks of the advertising trade: Uwe Stoklossa knows the secrets behind the second glance.
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