Advertising in the 60s: Turncoats, Traditionalists and Waste Makers in America's Turbulent Decade by Hazel G. Warlaumont (Hardback, 2000)

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The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades. Targeted by the counterculture, threatened with government regulation, criticized as a waste maker by social critics, weakened by internal strife between the liberal and traditional forces within the industry, and faced with the consumption-weary public, advertising faced one of its most challenging times.
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