Advocating Propaganda - Viewpoints from Israel: Social Media, Public Diplomacy, Foreign Affairs, Military Psychology & Religious Persuasion Perspectives by Dr. Ron Schleifer, Jessica Snapper (Hardback, 2014)
A rabbi, a priest, a politician, public servants, a military officer, a student activist and a social media consultant are gathered in this book to discuss the incomprehensible situation of Israels faltering public image. Rabbi Berl Wine addresses the Jewish diaspora tradition and the lack of religious understanding of the realities of running a sovereign modern state. Pastor Jorgen Buhler discusses the Christian Protestant pro-Israel perspective. Dr Meron Medzini, the biographer of Golda Meir, sets out the states early policy toward propaganda. Dr. Moshe Yegar, a former deputy director in the Israeli foreign ministry discusses the time when Public Relations was abolished in the ministry by todays president, Shimon Peres. Danny Seman, formerly a head of department in the newly founded Ministry of Information and Government Press Office, tells of his experiences of working for the government without government backup. Barak Raz of the IDF Spokesman Unit gives the military angle. Yigal Palmor, a spokesman for the Foreign Ministry, sets out Israeli foreign policy objectives. Yossi Sarid, former senior minister and media personality, provides analysis of hasbara (public diplomacy) in an international perspective. David Olesker, a leading authority on global campus activism, gives a historical survey of anti-Israel campus activities. Eva Rosenstein and David Abitbol discuss professional media and social media perspectives of propaganda advocacy. Ron Schleifer sets out to rectify Israels international image, through better understanding of historical and contemporary policy, and the political/religious/military philosophy behind the different approaches over the years, presenting media and psychological mechanisms of motivating a more resourceful approach to this increasingly necessary aspect of Israeli statehood.
Ron Schleifer is a senior lecturer at the Ariel University in Israel and Head of the Ariel Research Center for Defence and Communications. For the past 25 years he has been researching the psychological warfare perspective of the ArabIsraeli conflict. His most recent book, Perspectives of Psychological Operations (PSYOP) in Contemporary Conflicts, was recently reprinted in paperback (A thoughtful book concerned with the relationships among the media, the military, and policy makers. Recommended. Choice) Jessica Snapper is a security analyst specializing in asymmetric warfare and national security policy. She has conducted research for the Israel Defense Forces, University of Pittsburgh and Hebrew University of Jerusalem, and iscurrently based in Tel Aviv, Israel.