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- DescriptionWhy would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo vels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is longer an original or faithful copy, but only endless transformations that thrive in the fertile ground of African popular culture.
- Author BiographyMatthias Krings is Professor of Anthropology and African Popular Culture at Johannes Gutenberg University in Mainz. He is editor (with Onookome Okome) of Global Nollywood: The Transnational Dimensions of an African Video Film Industry (IUP, 2013).
- Author(s)Matthias Krings
- PublisherIndiana University Press
- Date of Publication20/07/2015
- SubjectFilm, TV & Radio
- Series TitleAfrican Expressive Cultures
- Place of PublicationBloomington, IN
- Country of PublicationUnited States
- ImprintIndiana University Press
- Content Note33 b&w illus.
- Weight594 g
- Width152 mm
- Height229 mm
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