Agricultural Marketing and Consumer Behavior in a Changing World by Springer-Verlag New York Inc. (Paperback, 2012)

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Part I: The Changing Competitive Environment. New Areas in Agricultural and Food Marketing: K.G. Grunert, et al. 2. Competing for the Future in the Agricultural and Food Channel; B. Wierenga. Marketing Analysis for Agricultural Development: Suggestions for a New Research Agenda; W.G. Janssen, A. van Tilburg.