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An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful by Martin Konig (Paperback, 2012)

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As a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordingly, consumers have to deal with a rising number of product offers. When trying to filter only relevant information which are interesting for themselves, consumers have to decrypt at the same time what is the meaning behind the different advertising messages circulating in daily life. Consequently, it is comprehensible that people become more and more stressed as well as angry nowadays. In order to get a better understanding of contemporary consumer resistance, this study is aimed at giving an overview on this topic. Only by explaining postmodernity in detail, it is possible to show what has changed in terms of consumer culture compared to the era of modernity. This is the starting point for the investigation on consumer resistance within the underlying study. In this sense, it is shown why people develop critical attitudes and what finally makes them willing to participate. On the basis of these findings, different forms of resistance are considered. The extent to which the Internet has an influence on consumer behavior and resistance is investigated as well. After presenting how conditions for consumers have improved especially in the times of Web 2.0, the extent to which they are more willing to actively take part in consumer resistance is examined in the next step. For this purpose investigations based on real findings were examined. Reading this study people shall understand what consumer resistance means. Here included are different forms of consumer resistance as well as consumers' motivation in participating. In turn, also corporations can profit from these insights given. Here it has to be kept in mind that understanding consumers' behavior also gives marketers a great chance to profit from their critics.

Product Identifiers

Publisher
Diplomica
ISBN-13
9783842878280
eBay Product ID (ePID)
115700106

Product Key Features

Author
Martin Konig
Publication Name
An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
116 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
149g

Additional Product Features

Title_Author
Martin Konig
Country/Region of Manufacture
Germany

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An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful by Martin Konig (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Bill Perkins Die With Zero (Paperback)

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

NEW Netter Atlas of Human Anatomy By Frank H. Netter Paperback Free Shipping

Sapiens By Yuval Noah Harari

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

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