Applied social psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. A highly prestigious team of contributors from across Europe and the United States illustrate how social psychological theories, research methods and intervention techniques can be successfully applied to social problems encountered in the fields of physical and mental health, integration and immigration issues, gender issues, organizational issues, ecomic behaviour, political behaviour, environmental behaviour and education. Each field studied features an overview of important problems, the role of human behaviour in these problems, the factors influencing relevant behaviour, and effective ways to change this behaviour. This is an essential volume for all undergraduate and graduate students studying applied social psychology.
Linda Steg is Senior Lecturer in Environmental Psychology at the University of Groningen. A. P. Buunk is Academy Professor on behalf of the Royal Netherlands Academy of Arts and Sciences and Professor of Evolutionary Social Psychology at the University of Groningen. J. A. Rothengatter is Professor of Applied Psychology at the University of Groningen.