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Archetypes in Branding: A Toolkit for Creatives and Strategists by Margaret Hartwell, Joshua C. Chen (Hardback, 2012)
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AU $61.54
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Subtitle A Toolkit for Creatives and Strategists. Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concepts and created the content for the book and the deck of cards.