Most of the time, ready-made, conceptual art is difficult to understand and appreciate. This little red book about Cuban artist Ariel Orozco is the perfect approach to that particular kind of art. In words of Chris Sharp, [contemporary art] is kwn to levy greater and greater demands of faith from its viewer, which could be said to yield, in the worst case scenario, an all but preemptive loss of religion (e.g., 'my five year old could do that!'); and in the best case scenario, proportional returns of marvelousness. And marvelousness in daily life is what the work of Orozco intends to recover: the so-called marvelous-real of the Cuban literary tradition, w at the heart of plastic arts. In the end, after a conclusive paper by the specialist, the reader is left to prove everything that has been said turning over the pages with the reproduction of selected works by the artist. Just as it must be.
Ariel Orozco (Sancti Spiritus, Cuba, 1979) lives and works in Mexico. He studied at the Escuela Profesional de Artes Plasticas de Trinidad and at the Instituto Superior de Arte in Havana. He has exhibited in solo shows in Paris, Miami, and Cuba, among other places. / Chris Sharp (United States, 1974) is an independent writer and curator who lives in Mexico City and Berlin. He works for the magazines Kaleidoscope and Art Review, and has prepared exhibitions for galleries in Portugal, Austria, France, and Italy.