Attitudes and Attitude Change by Michaela Wanke, Gert Bohner, Tobias Vogel (Paperback, 2008)

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By Bohner Gerd, Univ Bielefeld Gerd Bohner. Author Univ Bielefeld Gerd Bohner. 1: What is an attitude and why is it important?. The social nature of attitude change 8: Persuasion - Making others want what you want them to like!