Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online techlogy continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago w looks dated and quaint. Online marketing is changing form rapidly in keeping with techlogy and rapid consumer adoption of new media and new ideas. Basics Marketing: Online Marketing considers the major online trends that will continue in one form or ather for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign.
Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.
Bloomsbury Publishing PLC
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides