Both a how-to manual for those new to the field and a reference for experienced trainers and educators, this text outlines a systematic planning process applicable to organized education officers in a variety of settings. It reviews emerging planner roles in business and education.
WILLIAM J. ROTHWELL is associate professor in The Department of Adult Education, Instructional Systems, and Workforce Education and Development at The Pennsylvania State University. He is the coauthor of Improving On--the--Job Training (1994) and Mastering the Instructional Design Process (1992), both from Jossey--Bass. PETER S. COOKSON is a professor at the Centre for Distance Education at Athabasca University in Alberta, Canada. He is the editor of Recruiting and Retaining Adult Students (Jossey--Bass, 1989).