Collecting of black memorabilia continues as an area of growing interest, attracting new collectors every day. It includes everything from household figures to artefacts from slavery, and covers both the stereotype and the reality of the black experience in America. In a recent Wall Street Journal article, Jeanette Carson, a pioneer of black memorabilia, estimated that of the 30,000 collectors of black memorabilia, the majority are black. This is a way of preserving a heritage and educating a new generation about how things were. In her second book on Black Memorabilia, one of America's foremost authorities explores the use of black images in advertising, home decoration, office decor, and restaurant themes. Nearly seven hundred items are illustrated in full-colour and prices are given which reflect current market values.