A perpetual failure since grade school, Harlan Flueharty's luck is about to change, most likely for the worse. Taking the blame for his brother Ernie's catcalls at the buxom Jill, the dirt poor auto-detailer from San Tazassle finds himself faced with an offer he should definitely refuse: Get traffic-stopping breast implants for thirty days without telling anyone why and earn $100,000. A wealthy ex-trophy wife, Jill Schuetz wants to teach the drunken dimwit she runs into a lesson, and what better way to learn how hard it is to be a woman than to jiggle a mile in her bra? Drunk, desperate, and tired of eating canned beans for dinner, Harlan figures he's got thing to lose and everything to gain. However, before the stitches are even removed, he's battling for every shred of dignity he can muster as his parents desert him, his brother pesters him, and his boss fires him. With his RR cups taking over his life, Harlan is thrust into the world of Facade, a bar that caters to men who love women who are actually men, and finds himself the hottest transvestite in the city, a sex object even to himself. Harlan's bank account and ego explode as he cluelessly exploits his voluptuous new figure, but with Gomer Pyle's brain, Marilyn Monroe's cleavage, and enemies piling up left and right, it will take a more than a sturdy bra to get him through the next thirty days.