Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference by Karen Post (Hardback, 2011)
Position your company to handle any brand crisis--instantly and effectively Toyota, Tylel, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises--explaining first what went wrong and then revealing the steps companies took to manage their recovery--all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post is a branding/marketing consultant and professional speaker kwn as The Branding Diva(R). She cofounded Oddpodz, a blogging community for entrepreneurs, businesses, and marketers.
Karen Post is a branding/marketing authority and professional speaker known as The Branding Diva(R). She is also president of Brain Tattoo Branding, a company that provides strategic planning and creative services to build brands.