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Branding In Five and a Half Steps by Michael Johnson (Hardcover, 2016)

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About this product

Product Information

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

Product Identifiers

Publisher
Thames & HUDSON Ltd
ISBN-13
9780500518960
eBay Product ID (ePID)
224708770

Product Key Features

Book Title
Branding in Five and a Half Steps
Author
Michael Johnson
Format
Hardcover
Language
English
Publication Year
2016
Number of Pages
320 Pages

Dimensions

Item Height
245mm
Item Width
210mm
Item Weight
1410g

Additional Product Features

Title_Author
Michael Johnson
Country/Region of Manufacture
United Kingdom

All listings for this product

item 1 Branding In Five and a Half Steps by Michael Johnson (English) Hardcover Book
AU $59.99
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item 2 Branding In Five and a Half Steps by Michael Johnson (Hardcover, 2016)
AU $50.00
+AU $10.00 postage
item 3 Branding: In Five and a Half Steps by Johnson, Michael
AU $70.26
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item 4 Branding: In Five and a Half Steps by Johnson, Michael
AU $74.76
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item 5 NEW BOOK Branding In Five and a Half Steps by Michael Johnson (2016)
AU $73.66
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item 6 Michael Johnson Branding In Five and a Half Steps (Hardback)
AU $97.96
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item 7 Michael Johnson Branding In Five and a Half Steps (Hardback) (US IMPORT)
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Most relevant reviews

5 out of 5 stars
by mmmmmmm...demol...27 Jul, 2017
Fabulous book on Branding
A must for any designer!
Verified purchase: Yes | Condition: New

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