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About this product
- DescriptionSince the late 1990s, techlogy markets have declined dramatically. Responding to the changing business climate, companies use strategies of open invation: acquiring techlogies from outside, marketing their techlogies to other companies, and outsourcing manufacturing. But open invation is t eugh; it is mainly a way to run a business to its endgame. By itself, open invation results in razor-thin profits from products that compete as commodities. Businesses also need a path to renewal. No one ever achieved a breakthrough with open invation.Our capacity for creating breakthroughs depends on a combination of science, imagination, and business; the next great waves of invation will come from organizations that get this combination right. During periods of rapid ecomic growth, companies and investors focus on the short term and forget where breakthroughs come from. Without appropriate engagement and reinvestment, the invation ecology breaks down. Today, universities, techlogy companies, government funding agencies, venture capitalists, and corporate research laboratories need to foster the conditions in which breakthroughs arise.In Breakthrough, Mark and Barbara Stefik show us how invation works. Drawing on stories from repeat inventors and managers of techlogy, they uncover the best practices for inventing the future. This book is for readers who want to kw how inventors do their work, how people become inventors, and how businesses can create powerful cultures of invation.
- Author BiographyBarbara Stefik has a doctorate in transpersonal psychology. She is in private practice and helps people to overcome creative blocks.
- Author(s)Barbara Stefik,Mark J. Stefik
- PublisherMIT Press Ltd
- Date of Publication24/09/2004
- SubjectManagement & Business: General
- Place of PublicationCambridge, Mass.
- Country of PublicationUnited States
- ImprintMIT Press
- Content Note31 illus.
- Weight544 g
- Width152 mm
- Height229 mm
- Spine19 mm
- Interest AgeFrom 18
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