Retaining its original underlying goal of viewing the electronic communications media from a broad academic perspective, the seventh edition of this text presents these media both as products of contemporary social forces and as social forces in their own right. It also presents them in a wider context whose breadth encompasses many academic areas, from ecomics to law and from history to social science. The work continues to emphasize the transnational implications of broadcasting in an increasingly interconnected world, and includes a chapter covering a range of issues involved in global broadcasting. Ancillary package available upon adoption.
Christopher H. Sterling, Lemuel Schofield, Sydney W. Head