The book examines business ecosystems in an emerging industry context whilst exploring four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typical patterns of the element configurations, the five phase process of their life cycle, and the nurturing strategies and processes from a firm perspective.
Ke Rong is Senior Lecturer in Strategy at the business school of Bournemouth University, UK. Ke was awarded a PhD degree from the University of Cambridge, UK, in 2012 and a bachelor's degree in Tsinghua University of China in 2007. His research interests include business ecosystems and emerging industry, new energy industry, e-business ecosystem and business model, Industrial Dynamics, Emerging Multinational Companies' internationalisation Yongjiang Shi is Lecturer in Industrial Systems and Research Director of the Centre for International Manufacturing in the Institute for Manufacturing, University of Cambridge, UK. He has been studying management of international manufacturing networks and supply chains for over 20 years. His research interests include global manufacturing strategy and business ecosystems.