The text provides extensive coverage of forecasting methodology. It reduces complexity to a step-by-step format, thus precluding the necessity of a mathematical background. A full range of methods are explained: time series (eighteen models), regression analysis, ecometrics and related practices, short life cycle, qualitative, and forecast evaluation and modification, for instance. The examples and discussions bring the text into the real world. Forecasting is integrated with planning, decision making, and operations including Sales and Operations Planning, supply chain considerations, and scheduling. The book provides a skill level that allows the readers to develop more accurate forecasting models suitable to their business environments. This is a comprehensive, stand-alone instructional text; however, a self-study course of instruction that includes new, advanced forecasting methods, explained in a step-by-step format, is available in Business and Sales Forecasting, A Practical, Comprehensive Course of Instruction (Amazon). This text is the basis for that course. Together, these two texts explain and provide a learning experience for virtually every forecasting technique.