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An interactive guide to every element of the business planning process Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky ecomic times? Then look further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, matter how big or small your business. * Lay the foundations identify your long-term goals and brainstorm your business options * Develop the skills sketch out a working model, size up competitors and fire up your marketing machine * Make it personal scrutinise the ins and outs of? your budget and diagse what you need to take your ideas forward * Maximise your plan's potential take advantage of the latest online resources and e-techlogy to give your venture the edge * Fix faulty strategies recognise weak spots, build on strengths and make preparations to update your plan a year from w Open the book and find: * Advice on stimulating business creativity * Effective ways to research your start-up needs * How to get the most out of your industry * Tips on sharpening your marketing drive and developing a customer profile * Forecasting strategies for every kind of business * Planning sheets, sample budgets and managerial forms * How to use libraries, directories and search engines to your advantage The interactive companion CD-ROM is packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track.
Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award-winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best-selling author of Starting a Business For Dummies.
Barbara Findlay Schenck, Peter E. Jaret, Steven D. Peterson