Business Research: Enjoy Creating, Developing and Writing Your Business Project by Wilson Ng, Elayne Coakes (Paperback, 2013)
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About this product
- DescriptionBusiness Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
- Author BiographyWilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Universita degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore. Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.
- Author(s)Elayne Coakes,Wilson Ng
- PublisherKogan Page Ltd
- Date of Publication03/11/2013
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintKogan Page Ltd
- Content Noteblack & white illustrations
- Weight360 g
- Width156 mm
- Height234 mm
- Spine14 mm
- Format DetailsTrade paperback (US)
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