Sources are eclectic, results mixed, but one thing is certain: car design is being forced up an ever-tightening spiral of creativity. These machines are memorials of our tastes, yearnings and capabilities. They have layers of meaning and can, as Henry Ford knew, be read like a book... if only you kw how. The story of the car is the story of how the objects of industry became a medium of artistic expression.
Stephen Bayley is one of the world's best known commentators on modern culture. In 1989 he was made a Chevalier de L'Ordre des Arts et des Lettres, France's top artistic honour, by the French Minister of Culture. Stephen Bayley has been a design consultant working on imaginative communications projects for Ford, Jaguar, Fiat, Audi and BMW amongst others, and wrote the creative strategy for Mercedes-Benz' advertisments. He has written extensively for Car magazine. Stephen was awarded PPA Columnist of the Year for his car column in GQ (which ran for about eight years) and he wrote very popular regular car columns for the Daily Telegraph and Management Today. He is also well-known as an outspoken commentator on art and design and has contributed to the Times, the Daily Mail, the Observer, the Evening Standard, the Guardian, the Spectator, the Los Angeles Times, High Life, New Statesman, the Independent, and the Independent on Sunday as well as many trade and professional publications.