A provocative and inspiring case for a more humanistic ecomics Ecomists often act as if their methods explain all human behavior. But in Cents and Sensibility, an eminent literary critic and a leading ecomist make the case that the humanities, especially the study of literature, offer ecomists ways to make their models more realistic, their predictions more accurate, and their policies more effective and just. Gary Saul Morson and Morton Schapiro trace the connection between Adam Smith's great classic, The Wealth of Nations, and his less celebrated book on The Theory of Moral Sentiments, and contend that a few decades later Jane Austen invented her groundbreaking method of velistic narration in order to give life to the empathy that Smith believed essential to humanity. Morson and Schapiro argue that Smith's heirs include Austen, Anton Chekhov, and Leo Tolstoy as well as John Maynard Keynes and Milton Friedman. Ecomists need a richer appreciation of behavior, ethics, culture, and narrative--all of which the great writers teach better than anyone. Cents and Sensibility demonstrates the benefits of a freewheeling dialogue between ecomics and the humanities by addressing a wide range of problems drawn from the ecomics of higher education, the ecomics of the family, and the development of poor nations. It offers new insights about everything from the manipulation of college rankings to why some countries grow faster than others. At the same time, the book shows how looking at real-world problems can revitalize the study of literature itself. Original, provocative, and inspiring, Cents and Sensibility brings ecomics back to its place in the human conversation.
Gary Saul Morson is the Lawrence B. Dumas Professor of the Arts and Humanities and professor of Slavic languages and literatures at Northwestern University. His many books include Narrative and Freedom, Anna Karenina in Our Time, and The Words of Others: From Quotations to Culture. Morton Schapiro is the president of Northwestern University and a professor of economics. His many books include The Student Aid Game (Princeton). Morson and Schapiro are also the editors of The Fabulous Future?: America and the World in 2040.