This volume investigates the concepts and instruments for managing change in companies striving towards a market orientation in transition ecomies. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transition countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research on the ecomic, political and social context of doing business in central and eastern Europe.
HEINZ-JURGEN STUTING is the General Manager of Beiersdorf-Lechia S.A. Poznan. - WOLFGANG DOROW holds the Chair for Strategic Management and Organizational Behaviour, European University Viadrina, Germany. - FRANK CLAASEN is Project Manager of Consumer Systems at Beiersdorf AG. - SUSANNE BLAZEJEWSKI earned her Ph.D. at the European University, Viadrina. She currently works as a Research Assistant and Lecturer at the Chair for Strategic Management.
Date of Publication
Management & Business: General
Place of Publication
Country of Publication
Frank Claassen, Heinz-Jurgen Stuting, Susanne Blazejewski, Wolfgang Dorow