Brand newLOWEST PRICE
- AU $37.95+ AU $50.00 postage
- Brand new condition
- Sold by ausreseller
- See details for delivery est.
- AU $25.94+ AU $4.99 postage
- Good condition
- Sold by whattaplace
- See details for delivery est.
All listings for this product
Best-selling in Textbooks
Save on Textbooks
- AU $37.79Trending at AU $65.19
- AU $68.00Trending at AU $71.53
- AU $105.99Trending at AU $107.61
- AU $100.89Trending at AU $103.04
- AU $68.00Trending at AU $80.61
- AU $105.90Trending at AU $116.86
- AU $110.99Trending at AU $112.12
About this product
- DescriptionSusan K. Jones is a tenured, full Professor of Marketing at Ferris State University, and owner of Susan K. Jones and Associates (direct marketing and advertising). Clients of Susan K. Jones & Associates have included International Resources, The Hamilton Collection, Enesco Corporation, GoCollect.com and Collectors' Information Bureau -- all in the collectibles field -- as well as At-Home Professions, MarketNet Services and Consumer Target Marketing/Retail Target Marketing Systems in the business-to-business realm. She has conducted keyte, day-long and two-day marketing training programs through her own firm for eBay, Yamaha Musical Instruments, Sprint/Draft Worldwide, University of Louisville, Direct Marketing Association of Detroit, Consumers Energy, Advanstar Communications, and other organizations. She is a frequent speaker at direct and interactive marketing conferences and meetings. For The Callahan Group, she has served as faculty in day long and two-day train the consultants programs. At Ferris State, Ms. Jones teaches direct marketing, business-to-business advertising, advertising copy, advertising management, e-commerce marketing, and other marketing, advertising and public relations courses. She developed and leads Ferris State's e-commerce marketing concentration. She also teaches the first undergraduate direct marketing and business-to-business classes ever offered via Internet, as well as two e-commerce marketing classes via Internet. She was named Marketer of the Year for 1991 by the West Michigan Chapter of the American Marketing Association, and in 1993 she was hored for invative teaching by the Direct Marketing Educational Foundation. In 1996, she was named Volunteer of the Year by the Chicago Association of Direct Marketing. In October 1997, she received the Robert Clarke Award of the Direct Marketing Educational Foundation as Direct Marketing Educator of the Year.
- Author BiographySusan K. Jones is a professor of marketing at Ferris State University in Big Rapids, Michigan, and a partner in the Callaghan Group, LLC, in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing.
- PublisherSchiffer Publishing Ltd
- Date of Publication01/01/2001
- SubjectAntiques & Collectables
- Place of PublicationAtglen
- Country of PublicationUnited States
- ImprintSchiffer Publishing Ltd
- Out-of-print date16/05/2014
- Weight640 g
- Width222 mm
- Height279 mm
- Spine6 mm
- Edited bySusan K. Jones
This item doesn't belong on this page.
Thanks, we'll look into this.