Communicating Corporate Ethics on the World Wide Web: A Discourse Analysis of Selected Company Web Sites by Irene Pollach (Paperback, 2003)

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The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry's, McDonald's, Nike and Levi Strauss. Publisher: Peter Lang AG. Kitchen, Dining, Bar. Published In: Switzerland, 01 April 2003.