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- DescriptionGovernments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may t be eugh. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science's place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication.
- Author BiographyNicholas Russell is Emeritus Reader in Science Communication in the Department of Humanities at Imperial College, London.
- Author(s)Nicholas Russell
- PublisherCambridge University Press
- Date of Publication01/10/2009
- SubjectScience: General & Reference
- Place of PublicationCambridge
- Country of PublicationUnited Kingdom
- ImprintCambridge University Press
- Weight570 g
- Width152 mm
- Height228 mm
- Spine18 mm
- Format DetailsTrade paperback (US)
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