Must-Have Book By David Ogilvy
I really wanted this book by one of the legends of advertising. It's a must-have for any student who wants to have a career in the advertising and marketing industries. Even though some of the vocabulary may be out of date and specific to another time and some of the mediums of advertising that exist today weren't even around when this book was written, the basic principles and fundamentals explored within still apply. Add this one to your library, asap!
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