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Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction techlogies, residential and commercial buildings remain stubbornly energy inefficient. This book looks beyond the techlogical and material aspects of green construction to examine the cultural, social, and organizational shifts that sustainable building requires, examining the fundamental challenge to centuries-long traditions in design and construction that green building represents. The contributors consider the changes associated with green building through a sociological and organizational lens. They discuss shifts in professional expertise created by new social concerns about green building, including evolving boundaries of professional jurisdictions; changing industry strategies and structures, including the roles of ownership, supply firms, and market niches; new operational, organizational, and cultural arrangements, including the mainstreaming of environmental concerns; narratives and frames that influence the perception of green building; and future directions for the theory and practice of sustainable construction. The essays offer uniquely multidisciplinary insights into the transformative potential of green building and the obstacles that must be overcome to make it the rm. ContributorsLauren Barhydt, Clayton Bartczak, Lyn Bartram, Olivier Berthod, Nicole Woolsey Biggart, Lera Bohren, Bertien Broekhans, William Browning, Zinta S. Byrne, Michael Conger, Jennifer E. Cross, David Deal, Beth M. Duckles, Brian Dunbar, Robert Eccles, Amy Edmondson, Bill Franzen, Ronald Fry, Rebecca L. Henn, Jock Herron, Stephen Hockley, Andrew J. Hoffman, Kathryn B. Janda, Nitin Joglekar, Gavin Killip, Alison G. Kwok, Larissa Larsen, Michelle A. Meyer, Christine Mondor, Monica Ponce de Leon, Nicholas B. Rajkovich, Stuart Reeve, Johnny Rodgers, Garima Sharma, Geoffrey Thun, Ellen van Bueren, Kathy Velikov, Rohit Verma, Robert Woodbury, Jeffrey G. York, Jie Zhang
Andrew J. Hoffman is Holcim (US) Professor of Sustainable Enterprise at the University of Michigan, with joint appointments at the Stephen M. Ross School of Business and the School of Natural Resources and Environment. He is the author of Carbon Strategies: How Leading Companies Are Reducing Their Climate Change Footprint and other books.