From the rise of Nordic ir to a taste for street food, from practices of natural gardening to the aesthetics of children's TV, contemporary culture is saturated with racial meanings. By consuming race we make sense of other groups and cultures, communicate our own identities, express our needs and desires, and discover new ways of thinking and being. This book explores how the meanings of race are made and remade in acts of creative consumption. Ranging across the terrain of popular culture, and finding race in some unusual and unexpected places, it offers fresh and invative ways of thinking about the centrality of race to our lives. Consuming Race provides an accessible and highly readable overview of the latest research and a detailed reading of a diverse range of objects, sites and practices. It gives students of sociology, media and cultural studies the opportunity to make connections between academic debates and their own everyday practices of consumption.
Ben Pitcher is Senior Lecturer in Sociology at the University of Westminster, London. He has written extensively on race and racism, and in the area of cultural studies. He is author of The Politics of Multiculturalism (2009).
Taylor & Francis Ltd
Date of Publication
Social Sciences: Textbooks & Study Guides
Place of Publication
Country of Publication
14 black & white illustrations, 14 black & white halftones