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About this product
- DescriptionThe history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies' crisis communication strategies successful, while others are t? The purpose of this book is to broaden the existing kwledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, n-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation's communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.
- Author BiographyOlga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universitat Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH.
- Author(s)Olga Bloch
- PublisherSpringer Fachmedien Wiesbaden
- Date of Publication11/06/2014
- SubjectSociology & Anthropology: Professional
- Place of PublicationWeisbaden
- Country of PublicationGermany
- ImprintSpringer VS
- Content Note7 black & white illustrations, 6 black & white tables, biography
- Weight427 g
- Width148 mm
- Height210 mm
- Spine17 mm
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