This volume examines the key factors which have determined the success or failure of new techlogies and the global competitiveness of firms within a major European consumer industry. It traces the reciprocal influences of Philips and of European Community policymaking on each other since the 1970s. The core of the text focuses on detailed case studies of three major techlogical initiatives, and analyzes the reasons for their success or failure: the European VCR industry; Philips and the development of the European HDTV; and Philips' CD-i project. The author emphasizes that the strategies and policies discussed were adopted largely in response to the global challenge from the USA and, above all, Japan.
Emerald Publishing Limited
Date of Publication
Management & Business: General
Technology, Innovation, Entrepreneurship and Competitive Strategy