In the only book of its kind, w revised and updated, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years of experience as a senior corporate design manager, a consultant, author, and lecturer. He distinguished himself in the corporate world as Director of Corporate Design for the Gillette Company and as Director of Corporate Identity and Design for Digital Equipment Corporation. In both positions he had global responsibilities for managing strategic design functions. He lives in Marblehead, MA.