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About this product
- DescriptionUsing concrete examples this book puts the commoditization phemen under the microscope, laying out an ecomic analysis, followed by solutions and strategic recommendations.
- Author BiographyCHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Decisions Marketing.
- Author(s)Christian Dussart
- PublisherPalgrave Macmillan
- Date of Publication19/01/2011
- SubjectSales & Marketing
- Place of PublicationBasingstoke
- Country of PublicationUnited Kingdom
- ImprintPalgrave Macmillan
- Content Notebiography
- Weight397 g
- Width140 mm
- Height216 mm
- Spine14 mm
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