Creativity in Context is an update of The Social Psychology of Creativity, a classic text for researchers, students, and other interested readers. Creativity in Context incorporates extensive new material, going far beyond the original to provide a comprehensive picture of how the motivation for creative behaviour, and creativity itself, can be influenced by the social environment.Teresa Amabile describes new findings from both her own research and from the work of many others in the field, detailing t only the ways in which creativity can be killed by social-psychological influences, but also the ways in which it can be maintained and stimulated. The research and the theory have moved beyond a narrow focus on the immediate social environment to a consideration of broad social influences in business organizations, classrooms, and society at large beyond a documentation of social influences to a consideration of the cognitive mechanisms by which social factors might impact creativity and beyond subject populations consisting of children and college students to an inclusion of professional artists, research scientists, and other working adults.Amabile describes a greatly expanded set of methodologies for assessing creativity, and introduces a set of methodologies for assessing the social environment for creativity in n-experimental studies. Throughout, the book maintains a clear focus on a comprehensive view of creativity,how the social context can influence motivation and how motivation, in conjunction with personal skills and thinking styles, can lead to the expression of creative behaviour within that context. The result is a clarified theory of how creativity actually happens, with strong implications for supporting and increasing essential aspects of human performance.
Teresa M. Amabile is professor of business administration at Harvard University.