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About this product
- DescriptionMaking a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how techlogies that tend to be widely represented as invative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing techlogies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday techlogies and how they are represented in different settings. A Disney theme park attraction showing how techlogy has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations w characterising work places. Roderick looks at the way that techlogies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider techlogical fetishism. Engaging with existing theories of techlogy, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and techlogical determinism. Our experiences of techlogies are shaped through the relationship between kwledge, practices and institutional forms.
- Author BiographyIan Roderick is Associate Professor at Wilfrid Laurier University, Canada.
- Author(s)Ian Roderick
- PublisherBloomsbury Publishing PLC
- Date of Publication16/06/2016
- Series TitleBloomsbury Advances in Critical Discourse Studies
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintBloomsbury Academic
- Content Noteillustrations
- Weight495 g
- Width156 mm
- Height234 mm
- Spine18 mm
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