Cross-cultural Design for IT Products and Services by Yee-Yin Choong, Tom Plocher, Pei-Luen Patrick Rau (Hardback, 2013)

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Author: Rau, Pei-Luen Patrick (Author)/ Plocher, Tom (Author)/ Choong, Yee-Yin (Author). There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services.
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