A book about culture that argues what we call culture is really a collection of unrecognized codes that shape our behavior. It deals with codes in various aspects of everyday life and popular culture.
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than 100 articles and 70 books on media, popular culture, humor, and tourism. Among his books are Media Analysis Techniques (4th edition), Media and Communication Research Methods (3rd edition), Media and Society (3rd edition), Signs in Contemporary Culture: An Introduction to Semiotics (2nd edition), Bloom's Morning, and a number of academic murder mysteries such as Postmortem for a Postmodernist, Durkheim is Dead, and The Mass Comm Murders. He has lectured in thirty countries and his books have been translated into eight languages.