With diverse backgrounds and lifestyles, these individual bloggers combine to create a thriving online community of trend-setters and style gurus. The digital world brings with it design democracy; with the freedom to publish whatever they want, these bloggers offer a beguiling alternative to traditional media and have become an important source of inspiration for the homes enthusiast. In her first book, interiors journalist and stylist Ellie Tennant meets the characters and creative forces behind leading design blogs, exploring their online realms, their beautiful homes and their clever styling ideas. Twelve in-depth case studies cover a parama of cutting-edge bloggers' spaces - from a pared-back mochrome cabin in Scandinavia to a maximalist, colour-filled apartment in California - while the final chapter offers advice on setting up your own blog. The result is a visual feast of inspiring yet achievable interiors, with plenty of ideas to use in your own home.
Ellie Tennant is a London-based interiors journalist, specialising in interiors and trend forecasting. She was among the first in the UK to start blogging about interiors and launched the award-winning HomeShoppingSpy blog for Ideal Home in 2009. She writes a weekly interiors blog, writes for Livingetc, Grand Designs, Homes & Antiques and Ideal Home, and she has worked for commercial clients including Cath Kidston.