In the current ecomy, prospective brides, party givers, and commercial businesspeople are looking for ways to create their own sophisticated floral arrangements rather than hire expensive third parties. Featuring a well-kwn designer's foolproof methods, this lush guidebook brings readers into the world of the professional with secrets, tips, and formulas for great design, including step-by-step instructions on everything from Classic English design to Exotic Tropical design. With more than 400 color photos detailing dozens of start-to-finish arrangements, the book provides a beautiful display of finished projects for readers to replicate. It also guides them through the basics of opening a flower shop or becoming a professional flower designer.
Michael Gaffney teaches great floral design, as well as the economics, marketing, and philosophy behind a successful career in flowers. He has appeared on numerous television shows and has designed for many films, weddings, and special events across the country. He lives in Milwaukee, Wisconsin.