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Dirty Rotten Strategies: How We Trick Ourselves and Others into Solving the Wrong Problems Precisely by Ian Mitroff, Abraham Silvers (Hardcover, 2009)

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Authors Ian I. Mitroff and Abraham Silvers argue that we can never be sure if we have set our sights on the wrong problem, but there are definite signals that can alert us to this possibility. For example, the U.S. healthcare industry strives to be the mosttechnologically advanced in the world, but, our cutting-edge system does not ensure top-quality care to the largest number of people.