When Jon Gruden asks his Tampa Bay Bucs, Do you love football! it's to remind them why they pull on their shoulder pads every Sunday morning. It's t about the money or the fame; it's about their passion for what they do.And passion is something that has fueled Gruden's entire career. From his college playing days and his climb through the coaching ranks - from college to assistant coaching jobs with the NFL's elite teams, to his first head coach job with the Oakland Raiders, and finally, with the Tampa Bay Bucs - his meteoric rise is unparalleled. Underneath it all, though, he's just a humble, hardworking, -nsense guy who has hobbies: I'm t a scratch golfer. I don't kw how to bowl. I can't read the stock market. Hell, I have a hard time remembering my wife's cell phone number. But I can call 'Flip Right Double X Jet 36 Counter Naked Waggle at 7 X Quarter' in my sleep. Now, in this motivational memoir, Gruden provides insight into what makes him tick. Do You Love Football! is an intimate look at his life as a player, coach, and head coach, as well as the principles that have made him the hottest coach in the NFL.